Museu Nacional - Brand Identity

Complete brand identity redesign for Brazil's National Museum of the Republic in Brasília. The project transformed the museum's visual identity with a modern symbol combining circle and square (representing Oscar Niemeyer's dome from aerial view), custom typography, and comprehensive brand system including signage, digital applications, print materials, uniforms, and merchandise. The identity balances modernist rigor with an inviting tone of voice, featuring the "SEU MUSEU" (Your Museum) concept to make the institution more inclusive and accessible.