Olympikus - Brand Identity Redesign

Complete brand identity redesign for Brazil's largest sports brand, transforming their visual language to be sharper and more deliberate while maintaining existing recognition. The project included custom typography (FK Olympikus), modular design system inspired by running tracks, comprehensive photography guidelines, and a new tone of voice with the tagline "o tênis do corre" (the shoes for your hustle). The rebrand balanced high performance athletics with relatable everyday moments, strengthening the brand's Brazilian essence.