sipgate - Brand Design System

Comprehensive brand design system for Germany's leading internet telephony provider. The project includes corporate identity, logo system, brand architecture, typography, color system, patterns, illustrations, icons, and photography guidelines. Developed through agile Scrum methodology in two-week design sprints. The visual system is built around a modular approach with a central logo mark featuring two intersecting circles at a 36° angle, creating an abstract S-shape. Each product line features distinctive signal colors while the master brand maintains a monochrome palette for premium positioning.