Scalable Capital - Provocative OOH Campaign

Provocative Out-of-Home campaign featuring controversial headlines designed to spark conversation and increase brand awareness for the German neobroker. Famous headlines included "Wohin mit der Asche von Oma?" and "Mäuse in ein Schwein stecken? Wie krank ist das denn?" The campaign successfully generated viral social media buzz as people photographed and shared the provocative billboards online.