Wolt - Regional Out-of-Home Campaign

Multi-city out-of-home advertising campaign for food delivery service Wolt, featuring region-specific creative executions across five German cities (Berlin, Hamburg, Munich, Cologne, Frankfurt). The campaign used local cultural references and playful headlines alongside Wolt's signature 3D food characters to connect with each city's unique identity. Notable for its provocative approach including the controversial "Ohne Vielfalt gäb's hier nur Kartoffeln" (Without diversity, there would only be potatoes) billboard in Berlin-Neukölln.